The sportstech company Guided Heroes was founded five years ago by Björn Johansson, Mattias Reck and Niklas Hellersted, with the vision of creating ‘an Uber for coaching’ and an ambition to get people in movement to exceed themselves. By combining expertise in coaching and training with smooth, easily accessible technology, the company provides customised programmes for all individuals from beginner to elite through the digital platform My Guided Heroes.
In early January, we sat down with Björn to find out more about his background and future ideas for Guided Heroes.
Björn’s story began when he started cycling competitively at the age of eleven. He didn’t enjoy much success in the early years. In his first races he usually trailed behind right from the start. But the story of cyclist Björn Johansson didn’t end after those first races. He proved that grit, persistence and determination always win over talent. Björn gradually edged his way to the top. After a few unexpected successes as a junior, he had become almost unbeatable by 1987 when he won gold in both the individual time trial and the scratch race in the Swedish National Championships, a feat no one else has achieved since. The pinnacle of his cycling career came the following year when he won a place on the podium at the Seoul Olympics. He competed in one more Olympics before hanging up his number bib once and for all, but his passion for cycling is still going strong.
Today Björn is involved in various projects and businesses, but he regards Guided Heroes as his ‘baby’.
‘I’m delighted that our newly developed digital platform My Guided Heroes is now up and running and can match athletes with top coaches in a way that has never been possible before. The times are gone when you had to download and print out a PDF of your training session or meet your coach,’ he says. ‘We make personal training accessible wherever you live in Sweden, or even in the world. At the same time, you still have the feeling of being close to your coach and we work hard to create the feeling of a digital changing room where you can share pep talks and inspiration with other athletes.’
We at CRC have started a collaboration with Guided Heroes which we are very excited about. We hope to spread awareness about our cycling products, and are also hoping to get expert testimonials about our new products. Many exciting projects are in the pipeline, and Team CRC will be a wonderful start with Björn as one of the coaches.
You can apply to join Team CRC until 28 February. This year Guided Heroes will give the team free coaching and pep talks both up until and during the CRC 5-56 Stadsgirot 60 km and Vätternrundan 100 km. Apply today! Wouldn’t it be great to complete in a cycling race with an Olympic medalist?
For more information about Guided Heroes and their services, visit their website.