Latela is a Finnish TV show where we follow the motor fanatics from Tampere who throw themselves into all kinds of car-related projects. During the last decade, we’ve watched them turn a wreck into a showstopper in under 30 days for only 3,000 EUR. We’ve also seen them turn a pick-up truck into a gift table for Justin Bieber fans. As well as the time when they custom-fit a sound system worth 50,000 euros.
The guys are currently shooting their 7th season and we got a chance to talk with them about their collaboration with CRC – a partnership that’s been ongoing for many years and which we are both very proud of. Because if there’s any product the guys use to solve a problem in the garage, it’s one from CRC. Every time they’re in their garage, they use at least one product from CRC, and some of their favourites are Brakleen, Rust Off and 5-56. And why is that? Well, as they say themselves: “When you work with old cars, there’s always rust”. The first time they came in contact with CRC products was when they were teenagers, working on their mopeds, and someone always yelled: “anna CRC”, which means “give me CRC”. According to them, CRC is so well established in Finland that you can go out on the street and ask anyone what CRC is, and they know exactly what you’re talking about. But as we said, the guys are in the middle of shooting, so we’ll let them get on with their next adventure – whatever that could be! Yesterday they were mining for gold and diamonds… For us, non-Finnish speakers, the 6th and 7th seasons will be released on Discovery+ this autumn, where we’ll also be able to see their two spin-off series. However, if you do speak Finnish, seasons 1–5 can be found on Yle. Or you can get a sneak peek of their world on their Instagram, latelasuomi.